Blogging for business is a great way to boost your visibility and credibility. This week’s #MarketingJems is all about blogging for business, what it is and why you should do it.
I am publishing today’s blog earlier than usual to let you know that I will be doing a Facebook live tomorrow. Sometime between 3 and 5pm I will be live with Marc Ford, the Best Kept Business Secret, who will be answering some of my questions about blogging for business.
What is a blog?
My definition of a blog is an online article that contains opinions and/or facts.
A blog doesn’t have to be a fixed length or word count and it’s not something you have to do every day.
However, having a regular new blog on your website with fresh content of more than 250 words is favourable to search engine robots (as long as it’s relevant and not spammy).
A blog can contain images, video or audio files to support the written content. Unlike a newspaper or journalistic piece of content, you are free to create your own style, tone and yes, express your own opinions. Just remember not to make statements that are libel to defame (you know, stick within the law).
Before I go on to tell you all the reasons why you should blog I want to share with you the opinions of others. Let me explain…
I asked people on several Facebook groups to tell me the reasons they do or don’t blog. Here’s what they said:
I don’t blog because…
“I don’t have time. I don’t get paid to blog”
“I don’t really know what a blog is”
“I don’t know if it should be personal thoughts or an informative article”
“I don’t have a website”
“No real need at the moment”
“Never read one so never wrote one”
“I don’t know where to start”
I do blog because…
“To offer useful tips and advice”
Be different from the competition and show potential customers why they should pick you. A blog is a great way to answer questions or share value.
“To keep my website as active as possible”
Search engines love it and so do website visitors. Why else would someone keep coming back to your website?
What do you want to be known or found for? Use your titles to hook in people using search engines.
“To position ourselves as experts”
If people buy from people then why should they buy from you? Let people know that you know what you’re talking about.
“Drive traffic to my website”
Give people a reason to come back. The longer someone is on your website the more likely they are to wander around your site from page to page. And before you know it they are on your shop page or get in touch page.
Join me Live on Facebook tomorrow with Marc Ford to find out more about why blogging is good for your business. Follow the MarketingJems page.