Raise your hand if you are fed up of pop-up ads, online ads that follow you after browsing and telesales calls just when you least want to talk?
You might even be blind to all these blatant marketing adverts and this is precisely why old school marketing tactics are making a come back.
How many of you can say you have an empty email inbox? I’d be surprised if any of you could say you do because we are all bombarded with emails every hour. I call it inbox jungle and I hate it.
I will probably read one in every 50 marketing emails I receive from businesses. Nearly 50% of all emails sent are never opened.
It either goes straight into the trash or ends up in the spam folder waiting to get into the trash.
And how long did a business agonise over that message in those emails we just delete? What a waste of time, hey?
That’s why old school marketing is on its way back.
We need marketing that disrupts the status quo. We need marketing that stands out from the crowd and makes us stop and pay attention.
Online ads alone don’t do it. In fact, any one marketing tactic or channel alone won’t do it. It is important for a business to have a marketing mix and different approaches to capture their audiences’ attention.
Snail mail or direct mail
Bill, bill, bill, oh and another bill. But wait, what’s this shiny envelope or box shaped package? Some businesses (with the budget to do so) are starting the snail mail come back trend.
When the postman calls round we are disillusioned by the bills but what do you feel when you receive something you are not expecting? Something that looks pretty cool too. It gives you a buzz, an excited feeling in your tummy because you want to find out the surprise inside.
Text message marketing
It is not old, old but it is still a forgotten tool and a powerful one at that. Do you have a mobile phone? Do you have it with you right now? If you answered no to either of those then I’d be shocked. We are a nation of mobile zombies. Fear strikes our hearts if we leave the house without it or god forbid its battery dies whilst we are out of the house. When text message marketing first emerged it was often seen as quite an invasive way to market because texting was a very personal way to communicate. Since the rise of the internet, there are now even more intimate ways to communicate and text is now rarely used. In fact, how many of you opt for Whatsapp or social media messenger apps instead of using text?
Businesses are realising the opportunity of the forgotten space of the text message inbox.
So, a bit like snail mail, receiving a text is often a surprise and a delight (especially if a company is offering a giveaway or discount).
Flyers, leaflets and print in general is doing a 180. It looked ready to shrivel and die in the corner ready to be burnt on the bonfire but some businesses are relishing the retro vibe.
It is worth noting that old school marketing such as print has its place as long as it is used in the right way and in the right setting.
This is why more businesses are opting to attend and feature at exhibitions and trade shows. These are great spaces to meet customers face-to-face and leave those pop-up, stalker-like adverts on the web!