A marketing strategy is something every business needs – yes even sole traders! It’s your business bible, your road map and the one tool every failing business is missing.
If you are marketing without a strategy or plan then STOP MARKETING NOW! You are probably wasting time and money. Would you drive a car without a steering wheel? Would you expect an accountant to do the books with the numbers in their head? A marketing strategy will give you the direction to help you effectively use the resources available to attract opportunities to sell.
What is a marketing strategy?
My definition of a marketing strategy is a plan that gives you direction to effectively use resources to generate opportunities to sell.
Why do I need a marketing strategy?
How much money and time are you spending on marketing? A marketing strategy will give you focus on your goals and expectations. It will give you a sense of control over your business and livelihood. If you do your marketing strategy right from the beginning you will know what money to budget and how much time to allocate on marketing efforts.
PERSONAL BRAND MANAGEMENT
People buy from people so personal branding is becoming an essential part of the marketing mix for sole traders and small business owners.
Developing a recognisable identity allows you to showcase your personality, your values and provides you a platform to become a known expert in your field. If you don’t develop your own personal brand the likelihood is that someone will do it for you. So, will you take control over your online presence and create a personal brand?
What is personal branding?
My definition of personal branding is the art of creating and building a recognisable identity and maintaining your reputation online.
How do I build a personal brand?
To build a personal brand you have to understand you – and self-reflection is a hard task to do! Think about what your future vision of your personal brand might look like but then involve others to get a 360 view on who you are right now to work out how to present yourself to become your future vision.
TEXT MESSAGE MARKETING(SMS)
Did you know that 97% of text messages are read within 5 seconds of receiving them?
Whereas 55% of emails are never read. When you look at the statistics it’s easy to see why so many businesses are opting to communicate by text message. With four mobiles to every computer it’s time to think about how text message can become part of your marketing mix to truly reach your audience at speed.
What is text message (SMS) marketing?
Text message marketing, or SMS marketing, is sending prospects or customers messages, such as news, links, offers or discounts, via a text message.
How would you use text message (SMS) for business?
This might come as a surprise but it’s not just marketing teams who are using text. HR are communicating with employees, customer service are sending renewal reminders, finance are chasing late payments and sales are sending quotes and special offers. This is just some of the many ways a business can use text message as an effective communications tool.
Benefits of using text message (SMS) for business
Still need convincing that text messages (SMS) will work for your business? Look out for my latest blog on text message marketing (SMS for business) – tweet me @Somecallme_Jem
Content writing has so many names; copywriting, blogging, ad text, copy, product descriptions – the list is endless. No matter which term you prefer, it is still a business essential when you realise our attention span is said to be at 8 seconds!
Your biggest advert for your business and your virtual shop window is your website so the words need to attract new visitors (search engine optimisation) as well as keep a visitor reading and engaged.
What is content writing?
Content writing is the art of crafting words into something that keeps the reader reading.
How will content writing help my business?
Original content writing can help your business get more exposure on search engines, increase the number of visitors and leads. If our attention span is 8 seconds then poor grammar or spelling will discourage a potential customer from visiting your website ever again.
SOCIAL MEDIA MANAGEMENT
Social media platforms are social. It’s not a noticeboard to pin your sales flier.
It’s a space to add value and nurture relationships to generate opportunities to sell. But we all have busy lives so managing your social media presence can seem like a chore. Getting help with your social media through social media management should only be used as a filler and a guide to getting you started and on your way.
Should I use social media for business?
Maybe. Are you surprised I didn’t just say yes? Well, unless I’ve seen your marketing strategy, analysed your audience, competitors and everything in between I couldn’t make a snap judgement on this question.
How should I use social media for business?
This all comes down to your different audience types, their habits and the marketing messages you wish to use. There are dozens of social media platforms and your marketing strategy will help you to define which ones are best for your business and how and when to use them.